Learn how the New Jersey Department of Agriculture developed a first-of-its-kind, cost-neutral local food purchasing incentive within the Fresh Fruit and Vegetable Program (FFVP). Flexibility within the program’s allocation structure allowed the state to create a simple model that financially incentivizes schools serving New Jersey-grown produce at least twelve times per year. This innovative approach stretches program dollars, has resulted in more purchases from local farms, and connects classroom nutrition education with farm to school learning through the “Jersey Tastes” campaign. An added advantage is that state agency administration for this program is already covered by the USDA. Join us to hear how this replicable strategy can strengthen local farming economies without additional state funding.